SMILEY®

Most know Smiley® as the leading light in an expanding cast of digital characters, but past roles as a symbol of peace, partying and counterculture have given it a resumé rarely achieved in graphic design. Simple and direct, our essential ZERO silhouette heightens Smiley’s powers of positivity. A collaboration with André Saraiva salutes the design icon’s jubilee year in editions of 365. Take the time to smile!